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Staging

How to stage and sell for the most $$

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Complete Guide to Getting Top Dollar on the Sale of Your Home

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Complete Guide to Getting Top Dollar on the Sale of Your Home

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Hot Tips, Room Checklists, Staging Statistics and More...

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General Staging Content Blocks

13K

staged homes

85%

sold 5-23% over list

days on market

Are You Ready to Transform Your Home?

Get Top Dollar

Every staging statistic supports the fact that when you bring in a professional home stager to stage your home to sell...you see huge returns on your investment!

Easy Checklist

Using 8 Design-Steps in each room of your home, we work with you to fill out a detailed Staging Report during our Consultation. We make your home shine using what you have!

Stress-Free

We take the stress and hard work out of preparing your home to sell and can even do it for you! We also give you strategies for easy organization you can live with!

Client Love

Our client's love us! In less than a few hours they have solutions that will help their home sell easily and for a lot more money. Don't go it alone and waste time and money!

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Staging Statistics

68%

of Staged Homes sold for at least 9-25% MORE

85%

of Staged Homes sold for at least 6-25% MORE

100%

of Seller's Agents believe staging has a positive impact

Staging FAQ's

Although professional staging is a relatively new industry, people have been "fixing up" their homes to sell for decades. These days due to HGTV home buyers have an "expectation" and are willing to pay quite a bit more for a home that is "model home" looking.

If you could get 10% more on the sale of your home, how much would that be?

What is home staging?

Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging. Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.

How much does home staging cost?

For as little as a few hundred dollars you can have a detailed list of what you can do to maximize the value of your home!

Why can't I stage my own home?

Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what HSR Certified professionals are for and that is where the greatest returns come in.

Why do I need to stage?

Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for10%+ more in a good market (see the Latest Home Staging Statistics).

Can't home buyers use their imagination and look past my decor or empty rooms?

Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on price. In our Consultation walk through, I will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns.

This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.

HSR Certified Stagers average 10% more for their clients

Home Staging Frequently Asked Questions

What is home staging?

How much does home staging cost?

For as little as a few hundred dollars you can have a detailed list of what you can do to maximize the value of your home!

Why can't I stage my own home?

Why do I need to stage?

Can't home buyers use their imagination and look past my decor or empty rooms?

This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.

Staging FAQ's

If you could get 10% more on the sale of your home, how much would that be?

What is home staging?

How much does home staging cost?

For as little as a few hundred dollars you can have a detailed list of what you can do to maximize the value of your home!

Why can't I staging my own home?

Why do I need to stage?

Can't home buyers use their imagine and look past my decor or empty rooms?

This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.

HSR Certified Stagers average 10% more for their clients

Staged Homes Sell Faster

According to a study of over 13,000 homes by the Real Estate Staging Association (RESA), professionally staged homes sell much faster averaging only 23 days on market!

Staged Homes Provide Return on Investment

With an average investment of 1%, approximately 75% of home sellers saw a 5-15% over asking price return on investment!

Staged Homes Sell for More Money

In that same RESA Study of 13,000 homes a majority 85% sold for 5-23% over list price!

Benefits of Professional Staging

Staged Homes Sell Faster

According to a study of over 13,000 homes by the Real Estate Staging Association (RESA), professionally staged homes sell much faster averaging only 23 days on market!

Staged Homes Sell for More Money

In that same RESA Study of 13,000 homes a majority 85% sold for 5-23% over list price!

Staged Homes Provide Return on Investment (ROI)

With an average investment of 1%, approximately 75% of home sellers saw a 5-15% over asking price return on investment!

Three Phases to Home Staging

01.

Maximizing What You Have, so That it Appeals to Buyers

You will be amazed at the dramatic transformations I will be able to accomplish in a single Staging Day using what you already have! Successful home staging must make financial sense and I am experienced and trained in making the most of your current belongings in order to turn buyer traffic into offers. We will start with a Consultation in order to assess your space.

02.

Recommended Purchases or Rentals as “Investments” in Selling Your Home

Working within your budget, I will only recommend purchases that will MORE than pay for themselves in the speed and dollar amount of sale. During the Staging Day, I will bring in accessories in order to get fantastic photos for your Realtor’s marketing efforts and to attract Internet traffic. Over 95% of home buyers are online searching for homes BEFORE they visit a home, so we want to make an excellent first impression and compel them to come to your home.

03.

Simple Yet Dramatic Cosmetic Updates and Changes for ROI

Depending on your budget and timing, we may suggest paint, electrical and other cosmetic improvements that will result in a high return on investment. I will tell you which rooms and improvements are “worth it.”

Three Phases to Home Staging

01.

Maximizing What You Have, so That it Appeals to Buyers

02.

Recommended Purchases or Rentals as “Investments” in Selling Your Home

03.

Simple Yet Dramatic Cosmetic Updates and Changes for ROI

Three Keys to Selling Your Home

Marketing Your Home on the Inside - Home Staging

Marketing Your Home to the Public - Photography

Pricing the Home Just Right for Multiple Offers

8-Steps In Each Room So Buyers Fall In Love

Blue Heron Home Staging believes that successful staging is the art of using marketing and design techniques to create an environment that buyers can “aspire” to. “If I buy this house, I can live like this.” At Blue Heron Home Staging we use the art of “positioning” to create several “emotional connection points” throughout the home so that when a buyer steps into the house they “feel home.” This is it. This is the one.

What does “feeling home” look like? For Blue Heron Home Staging, it’s a combination of eight things we analyze in each room in order to create a lasting impression for the homebuyer:

First Impressions

We will walk through your home room by room, taking note of our first impressions, what grabs us, what glares at us, and what gives us a feeling of home.

Eliminating Clutter

The packing starts now, as we pack away a good percentage of everything in the room in order to create a more clean, open and spacious feel.

Emphasizing the Positive Elements of the Space

Finding your beautiful focal points, we will emphasize what we love about the room and hide or distract the negative aspects of the rooms.

Lighten Up

Focusing on lighting and color, we will make each room into a bright, warm and inviting space buyers can respond to.

Home Buyer’s Appeal

In order for a buyer to “feel home,” they need to not be reminded of this being your home. We’ll depersonalize the space while retaining the warmth and fun of photos.

Obligations - Cleaning and Repairs

The dirty work speaks for itself but is often overlooked because you’ve lived here for so long. Let’s get rid of the buyer’s mental repair list by doing it ourselves.

Modernizing

This involves updating your style and building simple accessories out of what you already have to create clean lines and form. In some cases, we’ll recommend purchases as valuable investments in the staging process.

Emotional Connection Points - Creating the “Wow Factor”

This is the fun part and is a huge focus of our positioning strategy. We’ll show you how to build in these subtleties in order to make the buyers subconsciously desire to live here and “feel home.” The “emotional connection points” are where marketing strategy really comes in to play.

Home staging is no longer optional in this real estate market. It's what will make the difference in whether your home sells or not.

Barbara Corcoran

Real Estate Guru and Shark Tank Shark

Top Tips for Choosing the Right Home Stager for Your Project

Make Sure to Review the Home Stager’s Portfolio (Style)

Every home stager designs differently, so don’t assume we are all equal and have the same aesthetic.

Ask to See Examples of Their Inventory in a Space

Each home stager shops differently and we can all agree that Walmart furniture is not the caliber of Restoration Hardware furnishings.

Make Sure the Scale Matches the Size of the Room and Home

The scale of furnishings in a space matter and should fill the space appropriately. Small scale living room furniture in a large, grand space will look like doll’s furniture:-). Conversely, a king bed in a smaller sized bedroom will cramp the room.

Make Sure the Staging Matches the “Luxury Level” of the Home

Every home is unique, so it’s critical to match the furnishings with the level of luxury the buyer demographic expects in the home.

Make Sure the “Style” Matches the Style of the Home

Architectural style matters and buyers have an expectation of what they want to see inside the home many times by looking at the outside of the home.

Education and Reputation Matter

The staging industry is not much different than the real estate industry, so check a stager’s credentials, proof of insurance and website testimonials. I’m dedicated to enhancing your reputation with the quality of staging and design we put into your listing. I know that when you look good…I look good, so I’m excited about this potential partnership!

Top Tips for Choosing the Right Home Stager for Your Project

Make Sure to Review the Home Stager’s Portfolio (Style)

Every home stager designs differently, so don’t assume we are all equal and have the same aesthetic.

Ask to See Examples of Their Inventory in a Space

Each home stager shops differently and we can all agree that Walmart furniture is not the caliber of Restoration Hardware furnishings.

Make Sure the Scale Matches the Size of the Room and Home

Make Sure the Staging Matches the “Luxury Level” of the Home

Every home is unique, so it’s critical to match the furnishings with the level of luxury the buyer demographic expects in the home.

Make Sure the “Style” Matches the Style of the Home

Architectural style matters and buyers have an expectation of what they want to see inside the home many times by looking at the outside of the home.

Education and Reputation Matter

“Home staging used to be optional. Today, it’s a necessity in selling a house.” – Barbara Corcoran (Shark Tank)

“Not professionally staging your home in this real estate market is like leaving money on the table in the sale of your home.”

- Audra Slinkey - Home Staging Resource

“Buying a house is more than a financial decision; it is an emotional decision as well. Buyers aren't just making an investment in a property, they are purchasing a place to call home; to raise their children; to begin a new chapter; or to retire to a new season of life."

– John Smaby
National Association of Realtors (NAR) President

Contact Us Sections

contact information

(719) 367-3499
blueheronhomestaging@gmail.com
Lexington, Chapin, Batesburg-Leesville, Columbia, Prosperity, Newberry, Greenwood

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Every Great Design Starts with a Design Plan

There are so many benefits to planning your room design plan first! As your designer, we provide that valuable visual ahead of time so that the pieces go perfectly with your style and space.

Visualize Your Space First

We provide a detailed and compelling “visual” so you can see products within the space and know what you're getting ahead of time to avoid ugly surprises.

Save Tons of Time

Sourcing the right product online is overwhelming! I’m an expert at shopping and knowing where to find those perfect items PLUS have access to more than you as a designer.

Save Tons of Money

Design mistakes are costly! Having a design visual helps you to avoid those mistakes by seeing it ahead of time.

Creates Cohesion & Harmony

Having a visual cohesive “plan” for your space helps to avoid spending on expensive items that don’t go with one another. Seeing them side by side is key to cohesion and harmony!

Luxury Furnishings

Choosing me as your designer opens up your access to luxury, trade furnishings you won't find online. Having a broader access to quality pieces makes your space unique!

Perfect Scale and Proportion

Your design plan allows you to see if that chair you love is out of scale with the table and lamp you chose...no mistakes when the plan is in place!

Yes, Set Me Up With a Detailed Design Plan!

Staging Services

No house is too big or small for us to handle when it comes to home staging and we can even calculate the best staging activities that will give you the most return on investment.

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Design Services

Studies show that people live better and happier lives when they are surrounded with beauty, harmony and functional spaces. We are experts at sourcing and designing your perfect space.

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Color Services

Not all colors get along, so it's critical that you have the right undertones in a space for the most ideal look. Choosing the ideal color scheme in your fixtures and finishes is what we do.

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